The 32nd Fashion ZAKKA Design Competition Application Information

Taito City embraces major tourist attractions as Ueno and Asakusa, and furthermore, Taito City houses many local manufactures of ZAKKA; general merchandise and knick-knacks, such as genuine leather items and hats. The 32nd Fashion ZAKKA Design Competition is designed to reward the best and excellent designs through screenings of approximately 3,000 entries every year.  Professionals with established presence who have been active in the fashion-related business forefront will be judging your passion for designs. Furthermore, this year, a new category has been introduced to this time-honored competition which has been going on for more than 30 years. Apply now and be an epoch of new Fashion ZAKKA era! We look forward to your fascinating idea, the idea making a difference in the future of Fashion ZAKKA.

japanese ver.


■Divisions & Categories :

Genuine Leather Division :

  1. 1 Shoes
  2. 2 Bags
  3. 3 Belts & Suspenders
  4. 4 Small leather items
  5. 5 Leather Innovation

Fabric Division:

  1. 6 Hats

※Genuine leather should be used as the main fabric.
※Entry is open to all apparel criteria, irrespective of Men’s and Ladies.
※Examples of small leather items are wallet, purse, pencil pouch, card holder, and other items you put something in, or items used to hold/contain something.

Leather Innovation Category

This new category has been established to offer a prize to the best, innovative cutting edge idea that goes beyond the framework of categories listed above. If your design can not be categorized into either category but meets certain criteria stated below, you are welcome to apply for this new category.
The design of innovative leather item should meet requirements below;

  1. 1.Genuine leather should be used as the main fabric.
  2. 2.Design for the leather ZAKKA item does not fit to above-mentioned categories.
  3. 3.Wide distribution channels are available for promotions of the item designed.

Application Requirement:

Entry is available to all who are interested in ZAKKA design, irrespective of professionals and amateurs.

Entry Period:

Wednesday, September 1, 2021 ~Thursday, September 30, 2021, 23:59 JST

Entry Method:

By the entry form found on the website below within the entry period.

※Entry form wil be open on 1st September,2021

Conditions of Entry:

Conditions all entries share in common (for both Genuine Leather and Fabric divisions):

  1. 1.Competition entry design must be new, original, and an unpublished work.
    Award-winning designs, commercialized designs are not admitted.
  2. 2.In case of counterfeit work, winning prize will be withdrawn.
  3. 3.Design must be feasible in terms of commercialization process and manufacturing.
    Provided that, fabrics, material, shapes, parts and pieces used and applied to the design should be suitable for the purpose of commercialization process. Any other materials as metals, plastics requiring special processing should not be used.
  4. 4.Any indicative images such as logos, characters, brands that can indicate the applicant are not

(for Genuine Leather Division)

  1. 5.Taito City is the leading leather-manufacturing district of Japan. For that reason use of genuine leather as the main fabric is recommended.

Design Requirements:

Upload your design/designs in PDF format, colored. Both CG’s and photos are accepted.
*Details on colors, materials are requisite. Attach additional text for details.
*Screening of entries will be proceeded on item basis rather than brand basis. Multiple entries are required if you wish to apply plural design works. A single entry per design is the requirement.


Grand Prize

Selected from among all entries and rewarded to a single design. The winner will receive a prize of 200,000JPY.

Best Design Prize

Rewarded to one design per category. The winners will receive a prize of  50,000JPY.

The category with Grand Prize winner will fall outside this prize.

Judge’s Prize

Selected from among awarded entries, and every single judge selects one design to be rewarded. Judge representing Matsuya-Ginza will be excluded from the judges’ list.

Matsuya-Ginza Prize

Selected from among all entries and rewarded to design selected by a buyer representing Matsuya-Ginza. Entitled to merchandise right under assumption of sales at Matsuya Ginza.

Outstanding Design Prize

Rewarded to 3 designs per category. The winners will receive a prize of  10,000JPY.

Benefits to Winners:

Collaborations with Manufacturers in Taito City

(for Grand Prize Award and Best Design Award winners only / Excluding Leather Innovation Category)

With collaborations with manufactures in and around Taito City, you will be entitled to experience sample-making process based on your design. Challenges to communicate your ideas to manufacturers and to select the best possible material and finishing touches from among numerous options will offer you a precious experience on product development process.

ZAKKA Factory Tour

Join a factory tour to ZAKKA manufacturing companies and discover the real production methods. Enjoy and experience the raw-and-real opinions, feedback of manufacturers.

Screening Process:

Winners will be determined through the 1st and the 2nd screenings executed by approximately 30 judges consisting of members from manufacturers and distribution companies of miscellaneous fashion articles in and around Taito City. Guests representing fashion industry will also be invited as guest judges to determine winners through screenings.

The 1st & the 2nd Screenings : October 2021 ~early November 2021
Award Ceremony: Award winners will be invited to the award ceremony conducted in Taito
City scheduled one day somewhere in the late November 2021 to the middle of December 2021.
※Details will be informed to winners by email.

Evaluation Criteria:

-Concept of the design, sophisticated artistry, functions/feature of the item are clearly communicated.
-Creativity and originality
-Finished good of the design is practical for use and meets daily needs.

Other Remarks:

  1. 1.By entering the competition you agree all entries become the property of the Executive Committee of Taito Fashion Fair and are non-returnable.
  2. 2.Winning entries may be commercialized and Executive Committee of Taito Fashion Fair reserves all rights for the terms of sales.
  3. 3.Other than for the purpose of the 32nd Fashion ZAKKA Design Competition outlined above your information will not be shared with any third parties.
  4. 4.The 32nd Fashion ZAKKA Design Competition Application Information has been prepared in May 2021 and may be subject to change due to certain circumstances such as health crisis situation.


Taito Fashion ZAKKA Fair Office
Email:  info★ ※Replace ★ with @

Good luck and thank you, in advance, for your entry.